| 教學與研究領域

任教科目：智慧商務設計、網路數位行銷、創意思考、AI人工智慧應用

學術專長：數位行銷與市場分析、消費行為數據分析、市場調查與分析

研究方向：社群商務模式與消費行為、人工智慧應用與市場銷售分析

學歷：美國俄亥俄州立大學 (The Ohio State University, USA) 人力與社區資源發展 & 組織與勞動力發展學院博士（輔修研究方法）

• ● 實踐大學高雄校區 行銷管理學系 助理教授
• ● 實踐大學高雄校區 企業管理學系 助理教授
• ● 義守大學 兼任助理教授
• ● 美國俄亥俄州教育局 Technical and Adult Education 技職教育專員
• ● 俄亥俄州立大學繼續醫學教育中心 教學助理

• ● 教育部 iLink AIEA 認證：AI 人工智慧融入教學應用能力認證 (2025-2028)
• ● EMI Certificate for University Lecturers 英國牛津全英教學教師認證
• ● EMI Certificate for University Lecturers 北愛爾蘭女王大學全英教學教師認證

1. 呂季芳、賴詩婷、朱文靜 (2022/08)。「臉書直播主的互動模式與閱聽人收看行為之研究」，管理資訊計算，第十一卷特刊 2。
2. Ling-Zhong Lin, Huery-Ren Yeh, Chi-Fang Lu (2018/08). “Destination brands of building homestay: The concept of SWOT analysis.” Journal of Tourism and Leisure Management (JTLM), 6(1), pp. 34-43.
3. Chi-Fang Lu, Ling-Zhong Lin & Huery-Ren Yeh (2017/08). “Exploring the linkage effects of place attachment in rural areas using the fuzzy analytic network process.” Journal of Travel & Tourism Marketing, DOI: 10.1080/10548408.2017.1363682.
4. Chi-Fang Lu, Ling-Zhong Lin & Huery-Ren Yeh (2017/06). “A multi-phased FQFD for the design of brand revitalisation.” Total Quality Management & Business Excellence, DOI: 10.1080/14783363.2017.1343139.
5. Huery-Ren Yeh, Ling-Zhong Lin & Chi-Fang Lu (2017/08). “Classification of traditional cultural elements in temple street festivals using the fuzzy Kano model.” Current Issues in Tourism, DOI: 10.1080/13683500.2017.1366435.
6. Ling-Zhong Lin, Huery-Ren Yeh, Chi-Fang Lu (2017/08). “Place attachment and attitudes toward rural development: The concept of FANP model.” Journal of Tourism and Leisure Management, 5(2), pp. 139-148.
7. Ling-Zhong Lin*, Chi-Fang Lu and Huery-Ren Yeh (2015). “Developing Service Delivery Processes through Fuzzy AHP Framework.” Journal of Tourism Research & Hospitality, 4(2).
8. 葉惠仁、呂季芳 (2014/12)。「顧客滿意度、服務品質及外在因素對消費者重遊因素之探討—以寶來地區觀光溫泉旅館為例」，觀光與休閒管理期刊 (JTLM)，2(2)，pp. 155-172。
9. Lu, Chifang (2013). 「探討社會大眾對文化創意工藝產業之行為意向」，管理資訊計算 (MIC)，4(1)，pp. 42-54。
10. Lu, Chifang (2013). 「樂活休閒農業經營模式與產銷通路」，2013年「管理思維與實務」暨「管理資訊計算」聯合學術研討會（管理資訊計算期刊、觀光休閒管理期刊）。
11. Lu, Chifang (2013). “A Study on Management Strategies and market distribution of LOHAS Agriculture.” Management Information Computing (MIC), 1(2), pp. 164-175.
12. Lin, L. Z., & Lu, C. (2013). “Fuzzy group decision-making in the measurement of ecotourism sustainability potential.” Volume 22, Issue 6, pp. 1051-1079.
13. Lu, Chifang (2012)。「網路金融服務促銷方式對消費者知覺促銷利益影響研究」，經營管理論叢，1(1)，pp. 1-15。
14. Lu, Chifang (2011). “Building the Taiwanese Women’s Entrepreneurship Competency as Small Business Female Entrepreneurs Competitiveness Index.” Academy of Taiwan Business Management Review, Vol. 7, Num. 3.
15. Lin, L. Z., Chen W. C. & Lu, C. (2007). “An Integrated Group Decision-Making Method Dealing with Fuzzy Preferences for Service Innovation.” 2007 International Conference Collection on Innovation & Management, Taipei, Taiwan.
16. Lu, C. (2007). “The study of customer purchasing behavior and brand loyalty.” The 2nd Symposium on Management and Strategies, Nan-Hwa University, Taiwan.
17. Lu, C. (2007). “Students Acceptance of Information Technology by accepting the use of creative network recruitment.” Symposium on International Creative Development and Innovative Design, Aletheia University, Taiwan.
18. Yeh, Ted & Lu, C. (2007). “The Effects of the Economic Development and Demographic Change on the National Savings in Taiwan.” The 2nd Symposium on Management and Strategies, Nan-Hwa University, Taiwan.
19. Lu, C., Chen, W.C., Chiu, S. & Lee, S. (2006). “The Linkage of Job Performance to Goal Setting, Team Building And Organizational Commitment in the High-Tech Industry in Taiwan.” Human Resource and Adult Learning, Vol. 2, No. 1, pp. 130-142.
20. Lu, C., Chen, W.C., Chiu, S. & Wu, M.C. (2006). “Presidential Leadership Style and Faculty Job Satisfaction : Illustrated by Cultural Factors.” Human Resource and Adult Learning, Vol. 2, No. 1, pp. 21-27.
21. Lu, C. & Miller, E. (2003). “Perceived Instructional Technology Competencies as Needed by Teachers.” Journal of Vocational Education Research, 27(3).
22. Lu, C. (2002). “Instructional Technology Competencies Perceived as Needed by Vocational Teachers in Ohio and Taiwan.” Doctoral dissertation, The Ohio State University, Columbus.